Five Psychological Strategies Used In Marketing

To buy or not to buy, that is the question. Big brands can not give consumers too much leeway. This is why they are experts in psychological strategies used in marketing. Usually, large companies do not let too many random variables get in the way. In fact, if it were up to them, there would be no variables at all. Their marketing campaigns are carefully thought out to get you to buy their products.

But to get you to buy what they offer, they need to know what it is you want, what you need, and how you want it. They study the consumer and use psychology for marketing.

Psychological strategies used in marketing

Impulse is something extremely important in the buying process. A study conducted by Chase, Gallup and Harris Interactive identified a number of psychological strategies used in marketing by large advertisers to stimulate impulse buying.

Our brain makes connections to be able to make impulsive decisions. So if you are planning to buy something or feel that you are buying it at the “moment”, you will always find signs such as “Buy now!”, “Get a subscription now!” Do you think it’s a coincidence? Think again.

Studies in marketing psychology (or neuromarketing ) show that our instinctive demands play an important role when our brain looks for reasons to buy a product or another. In other words, instinct makes us choose, and choose quickly. Experts know this, which is why they often play on our “fear of missing out on a good deal”, which is the fear that arises when they tell us that there are only a few items left.

Large and small advertisers base their campaigns or a particular product on the knowledge they have about our thoughts (they try to make consumers think less). They know that emotions play an important role in most of the decisions we make. We are emotional beings who think .

Use of images

Few advertising companies overlook the visual aspect. Our brain processes images faster than text. This is why they are very important in the buying process.

A high quality image is an incredible ally when it comes to ads. Advertisers always seem to have a powerful visual impact, one that makes potential consumers think they will be happier, more successful or more elegant after purchasing the product or service.

Use of color

So you think the colors in a marketing campaign are random or used because they look “pretty”? The truth is that there is so much more behind it.

Have you noticed all the blue on platforms like Twitter, Facebook, PayPal and Microsoft? This is obviously not a coincidence. According to studies in the psychology of colors, blue appears to be a reliable color and inspires the user to engage in the product because they feel confident doing so.

Therefore, most advertisers first try blue when designing their marketing marketing strategies. As we already mentioned, it is not accidental at all. It has to do with culture, experience and a combination of the two.

The first “yes” is the most important thing

A common neuromarketing strategy gradually increases the cost of a service over time. It may be difficult for us to pay $100 for a service, but it is not that difficult if we are already paying $90. The key is to raise the price little by little, so that the consumer does not think about turning to the competition.

Once you have said your first “yes” to the product, it is more likely that you will continue to buy it in the future. This is a strategy based on gaining consumer confidence. It’s called inbound marketing.

Many major brands no longer aim to make a powerful and striking impact. Now, many are aiming to achieve the first “yes”, a fantastic opportunity to earn consumer confidence and slowly offer them content until they want to buy their product.

The anchoring effect

Although you will see many versions of a particular product, the first will be your reference point to tell if the others are cheaper or more expensive. For example, in some stores, sales associates will tell us about their products by starting with the most expensive ones.

Along with the anchoring effect, advertisers will also have the first products that grab our attention. Our brains tend to remember the first and last items in a list more easily, so they try to take advantage of this by putting the products they want you to buy at the beginning or end of an ad.

Feelings

Without a doubt, many of the key psychological strategies used in marketing appeal to our emotional side. Neuroscience shows that a last-minute purchase is still an impulsive purchase.

This is how marketing gurus try to get us to notice their campaigns. To become more and more effective every day, they study the market, its trends, tendencies and motivations. We are the market and we will always be their goal!